Engaging Community Leaders in Food Access
“I see myself in my customers,” Michelle expressed, as we wrapped up our third training for the community leaders who work with us as Promotoras and Facilitators for SFC’s Food Access projects.
Facilitators work to engage customers in the “why” and “how” about cooking with local produce, in addition to providing customers with a positive shopping experience at Fresh for Less Farm Stands. Promotoras work to inform new customers about Fresh for Less sites and conduct recipe sampling events. When it comes to food, each of us is on a journey of learning.
Teaming up with our The Happy Kitchen program, we brought Food Access leaders from across our various sites together to provide additional training and strategies to promote products at the markets. Keep reading to learn more about this inspiring day!
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